Specialty coffee brand identity

Three Lines Coffee is a specialty coffee brand built around everyday rituals and small moments of joy. The project needed a warm, friendly visual identity that could live consistently across cups, bags, t-shirts, and future brand touchpoints.

We created a hand-drawn logo and illustration system that feels approachable and memorable, using a warm color palette inspired by coffee tones and daylight. The character illustrations bring personality to every object, turning each cup or tote bag into a small storytelling canvas for the brand.

Key project features:

• Custom logotype and visual identity system
• Illustration style developed specifically for the brand
• Branded coffee cups, tote bags, and t-shirt designs
• Color and typography choices aligned with the brand’s relaxed, optimistic tone
• Production-ready files for print and merchandise

The result is a cohesive, playful brand world that helps Three Lines Coffee stand out on the street, in customers’ hands, and across every physical touchpoint.